When it comes to memorability, we believe that there is a sweet spot that lies at the intersection of novelty and familiarity. This is true for many (if not most) successful products and services, but it’s also oddly enough applicable to college applicants.
People are attracted to things that are new and unique, but also familiar enough that they don’t feel overwhelmed or intimidated. A lot of research backs this up and sites like “Everything is a Remix” highlight that creativity and new stuff happens when artists, creators, or literally anyone, mixes the old with something new. The same is true for college applications. Admissions committees are looking for individuals who stand out from the crowd, but also possess qualities that align with their institutional values and goals and somehow ring ‘familiar’ as an applicant who will be successful on their campus. How you tell this story, and the best way to be remembered is to play into these psychological preferences. In the book Hit Makers: The Science of Popularity In An Age of Distraction author Derek Thomson also hits on this point, “In your storytelling, find a way to open a new door that reveals a familiar truth and you will hook your audience on a primal level.” Listen to a podcast with him here.
In the world of college admissions, a memorable profile is one that seamlessly blends the familiar with the novel. This might mean writing an essay with a familiar topic but taken with a unique or surprise approach (College Essay Guy also offers guidance here on this kind of tactic) or applying some characteristic or trait about yourself in a novel or unusual way (you have an allergy and end up taking up bee keeping).
Admissions committees are often looking for students who will contribute to the diversity of their student body, both in terms of demographics and perspective.
So, what can you do to create a memorable and appealing college application? Start by thinking about what makes you unique, and then find ways to blend that with qualities that are familiar and appealing. This could mean showcasing your interests and skills creatively and uniquely, or highlighting experiences that demonstrate your fit with the values and goals of the college you’re applying to.